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Answer the Phone Like You Want the Appointment
Video coming soonAn inbound sales call is the warmest lead you will get all day, and most of them end with a price and no appointment. Here is how to answer the price question and still give the caller a reason to come in.
Show notes
Mark has listened to thousands of dealership calls. The pattern is the same: the caller asks about a car, the rep answers, and the call ends. No name, no number, no appointment.
Mark and Hank walk through a better inbound call: answer the question honestly, ask one good question back, and offer two specific times to see the car.
Try this today: on your next inbound call, get the caller's name in the first 30 seconds.