About the show

Two car people who still believe in the job.

Real Car Talk with Mark and Hank is a short-episode YouTube show for car salespeople, and Real Car Sales Talk is the community around it.

President, Auto Client Care

Mark Rodriguez

Mark has spent 30 years in automotive. As President of Auto Client Care, he coaches dealership phone, showroom and service teams on how to turn conversations into appointments and appointments into customers who come back.

He has listened to more dealership phone calls than most people will ever make, and he brings what he hears on those calls to every episode.

30 years in automotive
President of Auto Client Care
Coaches phone, showroom and service teams

Former General Manager, on the desk every day

Hank Eisenhower

Hank is a former General Manager who chose to stay close to the deal. He is on the sales desk every day, working numbers, saving deals and coaching salespeople in real time.

When an episode talks about what is happening in showrooms right now, Hank is the one who saw it this morning.

Former General Manager
On the sales desk every day
Works deals with salespeople in real time

Why we started

Customers changed. Most training did not.

After COVID, shoppers started doing most of the work before they ever met a salesperson. They compare prices across states, read every review, and show up with a trade value already in hand. Some pay buyer-advocate services just to avoid the showroom altogether.

We think that is a challenge, not the end of the profession. The salespeople who thrive now are the ones who earn trust back, one customer at a time. That is what this show is about.

A salesperson and a customer shaking hands across a desk

“We don’t bash anyone, and we don’t defend the bad stuff.”

Start with an episode. Stay for the people.

Short episodes for car salespeople who want to earn trust back and sell more.

Join the Community Watch the episodes