Real Car Talk with Mark and Hank
How does a car salesperson thrive right now?
Customers changed after COVID. They research for weeks, walk in knowing the numbers, and some pay a buyer advocate just to skip you. Short episodes, straight answers, one customer at a time.
New here? Watch the episodes or ask Mark & Hank a question.
The show
Five to ten minutes. One real problem. What to do about it today.
Real Car Talk is a short YouTube show for people who sell cars for a living. Mark Rodriguez has spent 30 years in automotive and coaches dealership phone, showroom and service teams. Hank Eisenhower is a former General Manager who still works the sales desk every day.
Every episode takes one situation you will face this week, like an unsold guest, a cold internet lead or a caller who only wants a price, and talks through what earns trust now.
No bashing
We do not trash customers, advocates, other stores or the people who sell for them.
No defending the bad stuff
Some of the distrust was earned. We say so, and then we talk about how to do better.
Built for the floor
Something you can use on your next up, your next call or your next follow-up.
Who it is for
Day one or year twenty, the customer changed on all of us.
Brand-new reps
In your first 30 days and trying to figure out what actually works before the bad habits set in.
Veterans
Fifteen or twenty years in, and the moves that used to work are not landing the way they did.
BDC reps
On the phones and in the inbox all day, turning leads and calls into appointments that show.
Sales managers
Coaching a team through a market where the customer often knows as much as the desk.
Recent episodes
Catch up on what you missed.
Real Car Sales Talk
The show is the start. The community is where you get better.
Join other salespeople, BDC reps and managers who are working through the same customers you are. Share what worked, ask about what did not, and bring your questions to Mark and Hank.
- Talk through real deals with people who do this every day
- Get new episodes and the conversation that follows
- Send your questions straight to Mark and Hank